Success cases
The last 17+ years has given me the opportunity to serve both small companies and global brands, transforming their digital business and grow faster.
Challenge
The SME segment was falling behind in the market and something needed to change. I created a virtual team to take the SME lead generation to the next level. Consisting of experts from web analyst to marketers, content managers and sales reps. The plan was to have a united team where everyone working with a part of the funnel had a chair at the table. We worked with one united backlog and kept it filled with insights from analysts, customers and sales reps. We expected results within a few months, but I was pleasantly surprised that we started to see results from the second week running activities and it just took off from there.
Result
From 2021 to 2023 the MQL intake hit all-time-high three years running.
MQLs increased over 200%
Telia Company | 2023
Doubled loan portfolio
FOREX Bank | 2009
Challenge
When the CEO set the full year targets, we were given the daunting task of doubling the loan portfolio in one year with no marketing budget, and no possibility to work with the pricing. I knew that we had a really good product and I felt that we didn’t use our resources in the best way. I approached the challenge by overlooking the sales channels first and realized that a few of our distribution channels were underperforming. So we worked hard with improving our own online sales funnel and optimizing our partner channels.
Result
In a years time we had increased the loan portfolio with 99,5% and increased the growth rate substantially going forward.
Challenge
There were nine regional admin centers (RACs) across Europe serving all markets and when I was appointed supervisor/team leader of the Nordic RAC, we had the worst performance of them all. By reorganizing and reskilling the team, making them more dynamic and both changing scheduling as well as improving processes led to a much more efficient team. And most important: I introduced hope to a team that had given up. We were able to completely turn things around and we kept on improving week after week.
Result
After only two months we were the best RAC in all of Europe, outperforming the other RACs by far. Internally within HP EMEA, the Nordic RAC went under the name: ”The Northern star” named after a popular song at the time by Melonie C.
"The northern star"
Hewlett Packard | 2001
