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I build scalable digital revenue engines and align siloed enterprise teams.

Leave overwhelming and underperforming content behind and step into the world of crystal clear offers that you customers will love. Replace shattered customer experiences due to siloed departments with true cross-functional excellence.

About

I look a brands offer from a customers point of view, looking for the key pains and desires and match those to the features and benefits.
Finding that magical moment when technology and psychology intertwine with one another, and the customers desire become one with our offer. That’ s digital sales.

With over 10 years of commercial leadership across the telecom, banking, food retail and tech sectors, I bridge the gap between business strategy, technology and customer experience. I do not rely on massive ad spend: I rely on operational architecture, generative AI and proprietary frameworks.

Whether stepping in as a on-demand executive or deploying custom automation, I turn complex digital friction into measurable commercial leverage.

PROVEN IMPACT

Case-Validated Transformations

8% to 47%

Channel share online | Telia Company

3.1x

MQL Increase | Telia Company

9% to 20%

New customer conversion rate | SEB

PHILOSOPHY

"Ideas are not unique,
the craftsmanship is"

Core Advisory Pillars

Engineered for Commercial Impact

I help you unleash the potential in your business with knowledge and experiences from digital sales, marketing and AI automations.

+99.5% Portfolio Growth

All-Time High Lead Generation

The 60-Day Turnaround

Doubled FOREX Bank's loan portfolio in one year with zero ad spend by ruthlessly optimizing the online funnel and checkout process.

Drove +40% Marketing Qualified Leads (MQLs) above target at Telia, hitting all-time highs for three consecutive years.

Transformed Hewlett Packard’s worst-performing European service center into the top EMEA performer within two months via strict process optimization.

Transformation Project of the Year

Nominated for engineering and deploying a SAFe-adapted agile framework for B2B online sales.

How We Scale Your Operations.

Enterprise Digital Leadership & Fractional Transformation

Sustainable growth happens when departments stop working in silos. I step in as a Fractional Head of Digital to align your complex digital ecosystems. Utilizing SAFe and PRINCE2 methodologies alongside my proprietary Market-2-Order (M2O) framework, I unite marketing, sales, marketing and IT teams around shared, cross-functional revenue targets.

Custom AI Automation & Lead Engineering

I build the machine so your team doesn't have to. Using Make.com, Large Language Models (LLMs) and Airtable, I architect end-to-end AI automations that eradicate manual bottlenecks. Combined with my psychological Viggen content framework, we deploy digital ecosystems that pre-score prospects, generate high-converting B2B content and integrate seamlessly into your CRM.

Hire Me as a Fractional Lead

Build My AI Automation

Map Your Growth Strategy

The frameworks behind the growth

I don't operate on guesswork. My commercial success is driven by two proprietary, battle-tested systems: Market-2-Order (M2O) for operational growth team alignment and The Viggen Model for psychological buyer journeys.